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Cinema and Fashion

September 21st 2016
Elena Mirò Store, Piazza della Scala, Milan

Vanessa Incontrada design for Elena Mirò photographs by Gian Paolo Barbieri

Loved by the public, beautiful and sunny, talented on the stage as in front of TV cameras, now also stylist. The Miroglio group has launched these days the new collection autumn / winter with “Vanessa Incontrada designs Elena Mirò.” The collaboration between the actress and the prêt-à-porter brand from Alba has been introduced in Milan during the Vogue Fashion Night in the concept store of Piazza Della Scala, where the actress has told that the fashion world is not entirely new to her. “I began when I was 16 years old and just later passed to TV and cinema. I never however stopped following the evolution of fashion in terms of trends and fabrics, ending opening a shop of mine. For a long time I desired to create a collection with my name: when I received the proposal from Elena Mirò I understood that it was the right moment.”

Mother and great interpreter of cinema, fiction and theater, and also TV star performer, “Incontrada is the ideal interpreter for Elena Mirò” they say from Miroglio. “The final result – she continues – is my preferred, informal, but sought after style. I have created easy to wear unstructured dresses, the way I like, with essential lines, minimal cuts and contemporary.” On the occasion of the curvy collection launch, author’s shots of the actress-stylist by Gian Paolo Barbieri, which will be presented at the above mentioned Miroglio store for one month, showcasing among some of his most famous photos in the “Cinema & Fashion” exhibition.