Educational Visit – Accademia della Pubblicità – Lucca

A group of students, along with their teacher Luca Palatresi, visited the foundation as part of their academic journey aimed at gaining a comprehensive understanding of the advertising world through the history of photography, focusing on the works of Gian Paolo Barbieri. With exclusive access to the artist’s archive, the students had the opportunity to engage directly with Barbieri’s technical mastery and his narrative, compositional, and emotional sensitivity. By retracing his artistic career, they explored his creativity through all the mediums he employed throughout his work—negatives, positives, Polaroids, vintage prints, notebooks, books, and publications—broadening their knowledge of both digital and analog photography as applied to the world of fashion advertising.